Swiss Watch Exports to the U.S. Are on the Rise

Swiss watch exports to the U.S. on the rise, according to first-quarter statistics reported by the Federation of the Swiss Watch Industry. From January through March of this year there has been a 1.7 percent increase in the value of Swiss watch exports to America (compared to the same period in 2013), demonstrating the recovering U.S. economy and growing interest on the part of consumers in investing in timepieces.



The recent U.S. statistics are in line with the 2 percent increase in overall Swiss watch exports reported in 2013. The rise in exports, which totaled 28.1 billion Swiss francs, reflected an increased interest in Swiss watches from several countries, including the United States. Particularly strong sellers were watches crafted of stainless steel, including PVD, DLC and other coated steels, and alternative materials (carbon fiber, ceramic).

While there had a been a slump in U.S. consumption of watches three to six years ago during the economic downturn, the market has slowly been recovering. Interestingly enough, the healthy state is across all price categories: watches selling in the $563 to $3,376 price range category grew by 9.8 percent by volume and timepieces over $3,376 rose 4 percent.

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